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UID:O54dX@eventilla.com
DTSTAMP:20261127T063000Z
DTSTART:20261127T063000Z
DTEND:20261127T073000Z
SUMMARY:The Greenwashing Directive and the Future of Sustainability Communications
DESCRIPTION:The EU’s so-called Greenwashing Directive (Directive (EU) 2024/825\, Empowering Consumers for the Green Transition)\, which entered into force in September\, significantly changes how companies can communicate about their products and services.\nThe Directive aims to protect consumers from greenwashing and make environmental and sustainability information more reliable\, helping consumers make more informed purchasing decisions. Among other things\, it prohibits generic and unsubstantiated environmental claims such as “environmentally friendly” and “green”\, unless there is reliable evidence to support them. It also restricts the use of self-created sustainability labels. Unsupported claims concerning areas such as human rights are also prohibited.\nIn this webinar\, we will explore the key requirements of the Directive\, look at examples of permitted and prohibited sustainability claims\, and discuss the practical implications for organisations. We will also consider how to communicate about sustainability in a way that is legally compliant\, useful to stakeholders and engaging.\nPrice: Free for Loimu members Trainer: Riikka Rantakari\, CEO and founder of FitComm Oy.\nLocation: Teams. The webinar will be held in Finnish\, but there will be an AI translation of speech and slides available. The language can be translated e.g. to English. Note that the AI translation may contain mistakes and the trainer is not responsible for any misunderstandings. \nRegister through event's Finnish website
LOCATION:webinar
URL:http://tapahtumat.loimu.fi/event/O54dX
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